Google, the Stupidity Amplifier

by Greg Egan


Google amplifies the error of an obscure Italian SF blog
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Update: After John Baez (a mathematical physicist with a huge following on the web) kindly asked his readers to help with this, the photo is now gone.

25 August 2012

Update: The photo of professor of engineering Gregory K Egan is once again appearing in Google’s mash-up, merged with biographical details of the SF writer Greg Egan. And this time the fault is 100% Google’s, since they’re taking the photo straight from the Monash University engineering department, rather than from some SF fan site that was misrepresenting the image.

24 August 2012

Update: Though Google ignored the several hundred Feedback clicks from people telling them that the image was wrong, I eventually managed to locate the person who controlled the particular copy of the misappropriated image that Google were displaying (a completely different person from the owner of the blog they cited as the source). Half a day after that file was deleted, with some prompting from a certain web tool, the image finally disappeared from the mash-up biography in the search results.

But it should not have been that hard (and if the system had any real knowledge, it would not have been necessary at all).

16 August 2012

I don’t publish photos of myself, and there are no photographs of me on the web. But the self-appointed custodians of the world’s knowledge can’t cope with that tiny irregularity in the data, so they insist on filling the gap with whatever comes to hand.

Obviously it’s not Google’s fault that some obscure SF web sites have stolen pictures from the Monash University web site of Professor Gregory K Egan and pretended that they’re pictures of me ... but it is Google’s fault when Google claim to have assembled a mini-biography of someone called “Greg Egan” in which the information all refers to one person (a science fiction writer), while the picture is of someone else entirely (a professor of engineering).

Now, professors of engineering might also write SF — but since we have completely different university qualifications from different institutions (and that’s just the easiest thing to check, among the many that distinguish us) there is no excuse at all for conflating the two people. The hilariously misnamed Google Knowledge Graph that generated this half-one-person/half-another result simply has no concept of who either Greg Egan is.

So forget all the hype about “semantic search”; this system is just an amateurish mash-up. And by displaying results from disparate sources in a manner that implies that they refer to the same subject, it acts as a mindless stupidity amplifier that disseminates and entrenches existing errors.

Below is an email I sent to some friends and relatives this morning. To anyone who’s stumbled on this web page: I’d be grateful if you could also take a moment to vote-down this misattributed photo.

(I also emailed Google themselves, but their automated complaint handlers just offered me links to help pages on entirely different subjects. No semantic intelligence there, either.)


Subject: Please tell Google this photo isn’t me

Hi

I apologise for this unpersonalised email, but I’m sending this message to a large number of people in the hope that you can spare a few seconds next time you’re on the internet to help me correct a small but very annoying problem.

I’ve just discovered that if you type “Greg Egan” into a Google search, the results page itself includes a little potted biography of me on the right-hand side of the page, taken from various sources.

But it also includes a photo of someone else — a professor of engineering from Monash University who happens to be called Greg Egan as well. Unfortunately for this poor man, a lot of people who don’t realise that there’s more than one Greg Egan in a country the size of Australia have taken his picture off the internet and posted it on various SF web sites as a photo of the SF writer Greg Egan. Whenever I’ve become aware of this I’ve tried to get the error corrected, but now that Google itself is showing the picture to anyone who does a search for me, the mistake is likely to spread even more and become even harder to correct.

So if you can spare 10 seconds, please type “Greg Egan” into a Google search, and if that little bio comes up on the right-hand side of your results, please click on the word “Feedback” at the bottom of the bio, and then click “Wrong?” under the photo. If enough people do this, I’m hoping Google will stop amplifying this error.

Thanks for your help!

Best wishes

Greg

10 August 2012



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